OUR APPROACH

"UNDERSTANDING THE CONNECTIONS WE SHARE WHILE LEVERAGING THE DIFFERENCES WE CELEBRATE"

Our cross-consumer philosophy inspires our thinking and creativity by focusing our attention on Celebrated Differences, those factors that are in the DNA of a specific culture and make the difference between simply hearing your message versus establishing a meaningful emotional connection rooted in compelling insights, while when necessary identifying and tapping Shared Connections, those insights based on human needs that are typically consistent across multiple.

OUR SERVICES

OUR VISION

  • OUR VISION
    • commonground lives at the intersection of culture, content, technology, and creativity. Our unique lens to the world provides a cultural context that allows us to develop innovative creative content to engage, inspire, and entertain consumers at multiple touch points. We take a strategically based TRADIGITAL approach to connecting with consumers at the right time and the right places…on their terms.
  • OUR APPROACH

CONTENT DEVELOPMENT

  • CONTENT DEVELOPMENT
  • BRANDED ENTERTAINMENT
  • SOCIAL APPLICATIONS
  • STORYTELLING
  • BUILD DIGITAL COMMUNITIES

SHOPPER MARKETING

  • SHOPPER MARKETING
  • RETAILER ANALYSIS
  • RETAIL PROGRAMMING
  • IN-STORE COMMUNICATIONS
  • SHOPPER BEHAVIOR

ACCOUNT RESEARCH

  • ACCOUNT RESEARCH
  • CONSUMER ANALYSIS INSIGHT
  • ATTITUDE & USAGE SURVEYS
  • TRADITIONAL & ONLINE FOCUS GROUPS
  • SHOPPER ANALYSIS & INSIGHT
  • SOCIAL MEDIA MONITORING

EXPERIENTIAL MARKETING

  • EXPERIENTIAL MARKETING
  • PRODUCT SAMPLING
  • MOBILE TOURS
  • BRANDED EXPERIENCES
  • BRAND AMBASSADORS
  • PREVENTS

ADVERTISING

  • ADVERTISING
  • TV
  • OOH
  • RADIO
  • PRINT
  • ONLINE

DIGITAL, SOCIAL, MOBILE MEDIA

  • DIGITAL, SOCIAL, MOBILE MEDIA
  • MOBILE INTEGRATION
  • SOCIAL INTEGRATION
  • ADVERTISING
  • CAMPAIGN WEBSITES
  • CONTENT CREATION

BRAND STRATEGY

  • BRAND STRATEGY
  • BRAND ARCHITECTURE
  • BRAND POSITIONING
  • COMMUNICATIONS PLANNING
  • NEW PRODUCT LAUNCH
  • BRAND REMODELING
  • Learn More
  • Close

Coors Light

Search For the Coldest


Adult Males 21-34

  • Coors Light’s Search for the Coldest is an annual summer program built around a national search to identify the coldest, freshest talent in music.
  • Grounded in strong retail execution, consumer generated content, a strong digital social media push and local market activations, the Search for the Coldest gives emerging artists the chance to show off their ice‐cold skills in front of their peers and some of the most well‐known stars in the music industry.
  • Learn More
  • Close

The Coca Cola Company

Pay It Forward


African American Moms and Teens

  • Coca-Cola’s Pay It Forward is a year-long platform that celebrates today’s up-and-coming African American teens, while ensuring their future outlook is filled with optimism, happiness, and opportunities to share their gifts with the world.
  • African American Moms will go to My Coke Rewards to nominate their teen for a chance to win one of four apprenticeship opportunities with a celebrity partner. Apprenticeships will be available in the areas of entertainment, business, art, & community.
  • Learn More
  • Close

Northstar Lottery Group for the Illinois Lottery

Red Ribbon Cash Campaign


adults 21-44

  • Red Ribbon Cash is one of Lottery's "Specialty Instant Tickets" where all proceeds go to helping Illinoisans with HIV/AIDS and preventative care. CG created a comprehensive ad campaign to help raise awareness of the ticket as well as HIV/AIDS. The 5 week program included Radio, Digital (banners, promo pods and dedicated landing page), OOH (CTA bus interior and exterior placements and community placements) as well as experiential.
  • Unique to this program is the experiential and documentary components: 4ORTY6IX BY RED RIBBON CASH: A music concert with Illinois musicians performed to raise awareness about HIV/AIDS and what we as Illinoisans can do to help free our state of HIV/ AIDS.
  • Close

Print

  • Close

TV

  • Close

Digital

  • Close

Retail

  • Close

Experiential

COMMONGROUND

600 W. Fulton Street
Suite 400

Chicago, IL 60661
312.384.1906

info@discoverCG.com

WORK FOR US

Not just a job. A family of people united by their passion... diversity... flavor... tireless spirit. It's home at commonground. We welcome your interest; please submit your resume to future@discovercg.com

WORK WITH US

Commonground's tenacious group of talent always seeks ways to add value for client partners - taking your business to new heights. We welcome your interest; please contact us at collaboration@discovercg.com